About Us

WILDCOAST’s strategic, passionate and relentless ecosystem-based approach to conservation is key to our long-lasting impact and success.

Mission

WILDCOAST is an international team that conserves coastal and marine ecosystems and wildlife.

Vision

We envision a society in which ecologically sensitive and globally significant coastal and marine ecosystems and wildlife are conserved, restored and sustained for future generations.

Staff

Serge Dedina, Ph.D. - Executive Director

Serge Dedina, Ph.D. - Executive Director

The co-founder and Executive Director of WILDCOAST, Serge received the Surf Industry's Environmental Award, San Diego Zoological Society’s Conservation Medal as well as the California Coastal Commission’s “Coastal Hero” Award in recognition of his conservation achievements. He was named a UCSD John Muir Fellow in 2013 and was honored as a 2016 Peter Benchley “Hero of the Sea.” Before co-founding WILDCOAST back in 2000, Serge was the founding Director of The Nature Conservancy’s Baja California - Sea of Cortez Program where he helped to initiate successful efforts to protect Loreto Bay National Park, Espiritu Santo Island Reserve and Cabo Pulmo National Park. He grew up in Imperial Beach, California, and spent his childhood helping to preserve the Tijuana Estuary as a National Wildlife Refuge and has worked on water quality issues in the San Diego - Tijuana region since 1980. While a graduate student, Serge discovered plans by the Mitsubishi Corporation to build a 500,000-acre industrial salt facility on the shore of San Ignacio Lagoon and helped to defeat the project. Serge is an avid surfer, swimmer and former State of California Ocean Lifeguard. He is the author of Saving the Gray Whale, a book based on the three years he lived in the gray whale lagoons of Baja California; Wild Sea: Eco-Wars and Surf Stories from the Coast of the Californias; and, Surfing the Border. B.A. Political Science, University of California, San Diego; M.S. Geography, University of Wisconsin-Madison; Ph.D. Geography, University of Texas at Austin.

Fay Crevoshay - Communications & Policy Director

Fay Crevoshay - Communications & Policy Director

Fay Crevoshay is a former NPR and El Financiero reporter and ran her own media relations firm before joining the WILDCOAST team in 2001. As Communications & Policy Director Fay develops strategies and cultivates relationships with key elected and appointed officials, while forging partnerships with organizations from the private and social sectors to implement WILDCOAST’s public policy agenda in Mexico and the United States. Fay’s internationally acclaimed conservation communications campaigns have been reported on by the Wall Street Journal, NPR, New York Times, BBC, CNN, Televisa, among others. Fay is a native of Mexico City and has a M.A. in Political Science, York University; M.A. in International Relations University of Las Americas; B.A. in Economics Bar-Ilan University, Israel.

Email Fay at fay@wildcoast.net

Zachary Plopper - Conservation Director

Zachary Plopper - Conservation Director

Zach joined the WILDCOAST team in 2008 as the Wildlands Conservation Program Manager, helping us conserve over 50,000 acres of and 35 miles of coastline on Baja California's Valle de los Cirios Pacific Coast. As Conservation Director since 2012, he has been instrumental in improving the management and implementation of California's 545,280-acre Marine Protected Area Network and he continues to support coastal and marine conservation efforts in the Mexican Pacific. He has worked with the California Department of Fish and Wildlife, Ocean Protection Council, Mexico's Comision Nacional de Areas Naturales Protegidas and the Philippines Department of the Environment and Natural Resources on marine conservation policy and management projects. Zach was born and raised in Southern California and has been surfing since 1991. He competed around the world at the professional level and has written for Transworld, Slide, Surfers Path, and other publications. Zach is still a sponsored surfer. He has a M.A. in Urban Planning from the University of California, Los Angeles and a B.A. in Urban Studies and Planning from the University of California, San Diego.

Ann Wycoff - Development Director

Ann Wycoff - Development Director

Ann Wycoff, a passionate outdoor and conservation enthusiast, has spent the last 25 years in the media industry as a travel writer, magazine editor, film producer, screenwriter and book author. She has written for publications such as Travel + Leisure, Outside, Condé Nast Traveler, Coastal Living, Caribbean Travel + Life, San Diego Magazine, Marin Magazine and more. Much of her travel writing has focused on Mexico and California. She has also worked as a media and marketing consultant. As a co-founder / producer of an action sports film festival, she’s worked extensively with the private sector and has also fundraised for various nonprofits over the years as a board member of the Berry Good Foundation and WILDCOAST. Ann has a B.A. from Cornell University in Creative Psychology.

Clark Labitan - Director of Finance and Administration

Clark Labitan - Director of Finance and Administration

Clark spent over 20 years working for financial institutions including Bank of America. He oversees our financial management systems, human resources, administration and information management. Clark is responsible for developing agency program budgets for our United States and Mexico based projects and overseeing funding and expenses. Clark joined WILDCOAST in 2010 and continues to maintain a reduction in overhead expenses and operating costs, ensuring the organization is economically sustainable. Clark has a B.S. in Accounting, Indiana University.

Mónica Franco - Associate Director, Mexico

Mónica Franco - Associate Director, Mexico

Monica is a biologist who supervises our field stall in all conservation activities and efforts in Mexico. Monica joined the team in 2014 as our Bahia Magdalena Coordinator. Her specialty and passion are marine mammals. She spent time as a marine mammal stranding volunteer in Ensenada, Baja California and completed her thesis on the northern elephant seal in the Pacific islands of the Baja California peninsula. She previously worked in the Canary Islands with a team of veterinarians specializing in marine mammals at the University of Las Palmas de Gran Canaria. Monica has a M.S. in Coastal Oceanography, Autonomous University of Baja California.

Tannia Frausto Illescas - Climate Change Manager

Tannia Frausto Illescas - Climate Change Manager

Tannia Frausto has a background in ecosystem monitoring of reefs and sea turtle nesting sites and a passion for community engagement and environmental education. As WILDCOAST’s Climate Change Manager, she oversees our blue carbon strategy and coordinating our assessment to measure the amount of carbon stored in the mangroves of the Gulf of California. Tannia has a M.S. in Marine Ecology, Center for Scientific Research of Ensenada; B.S. in Biology, National Polytechnic Institute.

Yolanda Garces Nicholson - Executive Assistant

Yolanda Garces Nicholson - Executive Assistant

Yolanda manages our Executive Director’s busy calendar, appointments and travel arrangements. In addition, she takes on many administrative duties in the office, keeping everything running smoothly in addition to supporting all WILDCOAST events, activities and meetings. Yolanda has a B.S. in Accounting, Universidad de Carabobo in Venezuela.

Angela Kemsley - Conservation and Communication Manager

Angela Kemsley - Conservation and Communication Manager

Angela coordinates the statewide Marine Protected Area (MPA) Watch Program, a network of programs that support healthy oceans through community science by collecting human use data in and around our protected areas, as well as managing WILDCOAST's communications campaigns. Angela has a diverse professional background ranging from director of a residential environmental school to organizing community-based conservation initiatives in Mexico with the San Diego Zoo Global Institute for Conservation Research. Angela specializes in connecting people with wildlife and engaging local communities in the conservation of their own local areas.

Francisco Martínez Vázquez - Wildlands Coordinator

Francisco Martínez Vázquez - Wildlands Coordinator

Francisco oversees WILDCOAST’s protected area management in the Valle de los Cirios Pacific Coast, climate change adaptation strategies and updates to the Vizcaino Biosphere Reserve management plan. Francisco has 15 years of experience in conservation and outreach, having worked in the government, nonprofit and private sectors in many cities and rural communities throughout Mexico—from the jungles of Campeche to the islands off the Baja California Peninsula. His experience in conservation management includes flora and fauna catalogues, management plans for wildlife and environmental impact assessments. Francisco has an M.S. in Dry Lands Ecosystem Management, Autonomous University of Baja California.

Rebeca Melendez - Coral Reef Coordinator

Rebeca Melendez - Coral Reef Coordinator

Rebeca is an expert in underwater ecosystem monitoring and SCUBA. She has participated in various studies and monitoring of reefs in Cabo Pulmo, Los Cabos and Espiritu Santo. At WILDCOAST she coordinates our coral conservation efforts in the Los Cabos region. She has a M.S. in Natural Resources and Rural Development, Colegio de la Frontera Sur; B.S. in Marine Biology, Autonomous University of Baja California Sur.

Efrain Olachea - Legal Coordinator

Efrain Olachea - Legal Coordinator

Efrain has 10 years of experience in matters related to civil law, corporate, family, immigration, taxes and extensive knowledge in international environmental law. As WILDCOAST’s legal advisor for Mexico, Efrain supervises all law-related corporate activities of WILDCOAST in Mexico. He is also in charge of the negotiations and legal documentation related to our conservation management projects, including our Wildlands Project located in El Valle de los Cirios Natural Protected Area in Baja California and Ramsar Wetlands Conservation Project. Efrain has a M.S. in Environmental Law and Public Policy, Universidad del Medio Ambiente; B.A. in Law, Tecnológico de Baja California.

Celeste Ortega - Marine Conservation Program Coordinator

Celeste Ortega - Marine Conservation Program Coordinator

Celeste has extensive experience in technical advising and GIS, and as our Marine Conservation Coordinator, she is responsible for our projects in the Gulf of California and Bahia Magdalena. Celeste collaborates with various organizations, local communities and government institutions to conserve these regions complex and biologically important coastal ecosystems. Celeste has a B.S. in Marine Biology, Autonomous University of Baja California Sur, and attended the Environmental Management Specialty School at the Autonomous University of Baja California.

Omar Perez - Accounting Coordinator

Omar Perez - Accounting Coordinator

Omar is a former business owner with a strong accounting background. Omar is in charge of all accounting and bookkeeping duties at WILDCOAST and also assists with managing Human Resources and onboarding administration.

Cory Pukini - California Conservation Manager

Cory Pukini - California Conservation Manager

Cory Pukini is a lifelong fisherman and passionate conservationist who has held multiple positions as a science educator and researcher. Cory provides a wealth of well-rounded knowledge to our organization bringing professional experience with him from The Research Corporation of the University of Hawaii, California State University, Chico, California Department of Fish and Wildlife, and Turtle Bay Exploration Park. At WILDCOAST, Cory works to engage stakeholders in stewardship activities through our Explore My MPAs Programming, advance the management of Marine Protected Areas (MPAs) through policy, collaboration and outreach, and develop methods to enhance coastal and marine management. Cory has a M.S. in Biological Sciences, California State University Chico; B.S. in Environmental Science and Applied Ecology, California State University Chico.

Lisa Gilfillan - Ocean Conservation & Education Coordinator

Lisa Gilfillan - Ocean Conservation & Education Coordinator

Lisa is a lifelong learner and conservationist who has held many positions across the US as an educator, interpreter, coordinator, and researcher. Lisa works to conserve Marine Protected Areas (MPAs) in San Diego County and at the US-Mexico border through youth engagement, public outreach, monitoring, and stewardship projects. Lisa has an M.S. in Marine Biodiversity and Conservation from Scripps Institution of Oceanography, UC San Diego and a B.S. in Biological Sciences from Bowling Green State University.

Rosa Osuna - Administrative Manager, Mexico

Rosa Osuna - Administrative Manager, Mexico

Rosa has an extensive background in accounting and finance management as the transnational project developer for the Inter-American Institute for Global Exchange Research and the Center of Scientific Research and Higher Education of Ensenada. Rosa has been with COSTASALVAJE since its founding in 2007 and helped launch our office in Ensenada, Baja California. Rosa oversees all administrative duties for our entire Mexico program, including financial oversight and human resource duties. Rosa has a B.A. in Business Administration and Finance, Universidad Autonoma de Baja California. In addition, Rosa has completed courses in accounting and tax reforms as she updates her training every year.

Jonathan Tarín - Accounting Coordinator, Mexico

Jonathan Tarín - Accounting Coordinator, Mexico

Jonathan is responsible for managing the financials of our México office, as well as assisting in the financial reporting for national and international donors. He has a B.S. in Accounting, Autonomous University of Baja California.

Luis Rojas Cruz - Oaxaca Coordinator

Luis Rojas Cruz - Oaxaca Coordinator

Luis Rojas supports the monitoring and management of some of the most important sea turtle nesting beaches in the world. Luis also brings conservation learning to classrooms on the Chontal-Zapoteca coast of Oaxaca, Mexico. Luis is a biologist and obtained his degree from the Autonomous University of the State of Hidalgo. He has experience in sea turtles monitoring, community work, and environmental awareness. Luis loves being outdoors; especially if it is close to the sea and the forests, going on hikes with his dog Columba, and explore the beautiful state of Oaxaca

Board of Directors

Emily Welborn Guevara

Emily Welborn Guevara

Emily is a San Diego native and has dedicated much of her education and career to conservation and climate policy throughout Southern California. Most recently, she managed the Environment Initiatives at The San Diego Foundation. She has a BA in Chemistry and Environmental Studies from Whitman College, and a Master's of Environmental Science and Management from UC Santa Barbara and was WILDCOAST’s first intern back in 2001. You can usually find her sharing her favorite outdoor spots around San Diego with her husband and two young children.

Ben Hopf - CEO/Co-Founder, Atticus, Inc.

Ben Hopf - CEO/Co-Founder, Atticus, Inc.

Ben is CEO and Co-Founder of Atticus, Inc., a San Diego-based mobile/web software platform for estate planning and administration. Prior to Atticus, Ben led high-net-worth client advisor teams for U.S. Trust and Legacy Trust Family Wealth Offices. From a farming family, and the son of an environmental attorney, Ben established an early respect for environmental advocacy. An east coast transplant, Ben now lives in San Diego with his wife Courtney and spends his free time camping southern California and the Baja Peninsula in search of great surf, kiteboarding and fishing sanctuaries.

Craig Gaunce - CPA, Gaunce & Associates, CPAs APC

Craig Gaunce - CPA, Gaunce & Associates, CPAs APC

Craig is a CPA with Gaunce & Associates, CPAs APC, a small Solana Beach accounting firm specializing in individual and small business tax compliance, tax planning, financial reporting, and attestation services. Craig grew up in Carlsbad and studied Accounting at California State Polytechnic University, Pomona. Craig began his professional career in Orange County as an Audit Manager with RSM US LLP and joined Gaunce and Associates in 2014. Craig and his wife, Megan appreciate all that San Diego has to offer and can be found hiking the local trails and surfing.

Josh Chatten-Brown - Attorney, Chatten-Brown & Carstens

Josh Chatten-Brown - Attorney, Chatten-Brown & Carstens

Josh Chatten-Brown is an attorney with Chatten-Brown & Carstens, an environmental and land use law firm with special expertise in the California Environmental Quality Act (CEQA), Endangered Species Act, water and air quality laws, and other California environmental laws. As an avid surfer, Josh has a long-standing interest in water quality and coastal issues. Josh has extensive experience traveling in Baja California and is a fluent Spanish speaker.

Laura Araujo Moreno - Director of Binational Affairs and Operations

Laura Araujo Moreno - Director of Binational Affairs and Operations

Born and raised in Tijuana, B.C., she is bilingual and bicultural. She has 30+ years experience in Graphic Design, Marketing and Strategic Communication, specializing in Corporate Image Consulting and Project Management. Laura holds a BA in Graphic Design from the Universidad Iberoamericana NE – Tijuana and an Associate's Degree in Arts/Graphic Design from Southwestern College. Her work experience includes: Director of the Tijuana Innovadora Leadership Program (2011- 2014), Project Manager for Volunteer Recruitment + Training and Operations during the Tijuana Innovadora events ’10, ‘12 and ’14; Director of Client Relations & PR at CAPTA (2009-2011) a business consulting firm in Tijuana, where she also helped create the volunteer recruitment and training program for Tijuana Innovadora in 2010, and the Tijuana Innovadora Leadership Program in 2011; Public Relations & San Diego Liaison at Business Conexion Magazine (2008-2009); Director of the Creative Department at Eikons Design and Communication/Alvarez, Hodoyan y Asoc. (1995-2001); and was a member of the Graphic Design Department Faculty at the Universidad Iberoamericana (1985-1994), where among 7 subjects, her forte was Design Management & Production. She has been an active promoter of Tijuana throughout her career. She is also an active member of SANDAG’s Committee on Binational Regional Opportunities (COBRO) since 2016.

Morgan Justice Black - Community Relations Manager, San Diego Gas & Electric

Morgan Justice Black - Community Relations Manager, San Diego Gas & Electric

In her role at one of the leading clean energy utilities in the nation, Morgan supports more than 100 environmental partners, connects employees with volunteer opportunities and helps nonprofits integrate climate science education into their programs. A San Diego native and lifelong environmental enthusiast, Morgan graduated with degrees in Environmental and Global Studies from UC Santa Barbara. Prior to her role at SDG&E, Morgan spent a decade working for I Love A Clean San Diego in various roles. She and her husband live in Clairemont and spend their free time hiking, camping, gardening and searching for tide pools.

David Price - Director of Ecommerce PriceSmart Inc.

David Price - Director of Ecommerce PriceSmart Inc.

David Price is the Director of Ecommerce for PriceSmart Inc, the largest operator of retail warehouse clubs in Central America, the Caribbean, and Colombia. Prior to his tenure at PriceSmart, David worked in the non profit sector and served as a Faculty Member for the National Outdoor Leadership School (NOLS). David has a Masters of International Affairs from UC San Diego and a BS in Public Policy from The University of Southern California. David is passionate about exploring wild places and spends his free time surfing and adventuring in California and beyond.

Doug Sheres - Founder/Managing Member, Paramo Capital Partners

Doug Sheres - Founder/Managing Member, Paramo Capital Partners

Doug Sheres is a founder and managing member at Paramo Capital Partners and Director at Vor Data Systems and The Richmond Corporation. Doug was formerly a Senior Partner at Rice, Hall, James and Associates and Director at Nature and Culture International and Firewire Surfboards. Doug also served as the Mayor of Solana Beach from 2000-2004. He received a BA from UC San Diego and lives in Del Mar with his wife and three boys. Doug is also a long time surfer/fisherman and explorer of the Mexico and Baja’s coastlines.

Heidi Dewar - Fisheries Research Biologist, Southwest Fisheries Science Center

Heidi Dewar - Fisheries Research Biologist, Southwest Fisheries Science Center

Heidi Dewar is a fisheries research biologist in the Life History Program at the Southwest Fisheries Science Center. She completed her Ph.D. at Scripps Institution of Oceanography in 1993 where she worked on the physiology of tropical tunas. She has since worked in a range of disciplines and species and has worked closely with fishers. Her overarching scientific interest is in how the interplay between physiology and the environment determine the movements and behaviors of fish. She currently works with a range of highly migratory species collecting biological data to support management, specializing in species like sharks, tunas, opah, and billfish. Her broader interests include reducing waste and adding value across the seafood supply chain and working with coastal and island communities towards sustainable marine resource management.

Dovi Kacev - Scripps Institution of Oceanography

Dovi Kacev - Scripps Institution of Oceanography

Dovi Kacev is an assistant teaching professor at the Scripps Institution of Oceanography. He received his Ph.D. from the Joint Doctoral Program in Ecology at San Diego State University and UC Davis and received a BS in Biology and Economics from UCLA. His research interests are focused on better understanding the movements and ecology of pelagic fishes, particularly sharks. He grew up on the beaches of South Africa and San Diego, and loves anything that allows him to spend time in the water. His current work allows him to share his passion for the ocean with undergraduate students who are (hopefully) going to save the planet in the years to come. He started working with Wildcoast as an intern back in 2005 and has been impressed with their work ever since!

Advisory Council

Homero Aridjis

Homero Aridjis

Homero Aridjis is a Mexican poet, novelist, journalist and one of the world's most renowned and effective conservationists. In 1985, he organized the Group of 100 to defend biodiversity in Mexico and Latin America. In Mexico, he played a leading role in the conservation of sea turtles, gray whales and monarch butterflies and advocated for the defense of tropical forests and coastal and marine ecosystems. A prolific writer, he has published 43 books of poetry and prose. He has been a visiting professor at Indiana University, New York University, and Columbia University, and held the Nichols Chair in Humanities and the Public Sphere at the University of California, Irvine. He has also served as Mexico's ambassador to the Netherlands and Switzerland and UNESCO.

Lawrence Herzog, Ph.D.

Lawrence Herzog, Ph.D.

Dr. Herzog is Professor of City Planning, School of Public Affairs, San Diego State University, San Diego, California. He is also a consultant and writer specializing in planning and urban design, in the United States and Mexico and Latin America. Dr. Herzog served as urban/regional planning consultant to the United States. Agency for International Development (Peru and Bolivia), the American Institute of Architects, the United States Environmental Protection Agency, the United States. Embassy to Mexico, the United States Consulate, Tijuana, the California Department of Transportation, the Robert Wood Foundation, the Price Foundation/City Heights Education Pilot, and San Diego Dialogue - where he authored more than 20 technical reports for these agencies.

Ron Forster

Ron Forster

Ron Forster has a background in marketing, having worked with Hewlett-Packard for over 20 years. His passion is saving natural habitats and helping to assure that our next generation has the opportunity to experience and love the outdoors. A former Board member of WILDCOAST, Ron currently serves on the board of the Escondido Creek Conservancy and the Thin Hanh Foundation.

Robert Kanter, Ph.D.

Robert Kanter, Ph.D.

Dr. Kanter received his Ph.D. in biology, with a focus on marine ecology, from the University of Southern California. He retired in 2013 from his role as the Managing Director of Environmental Affairs and Planning for the Port of Long Beach, California, where he oversaw the Environmental Affairs and Planning Bureau. Dr. Kanter also served as the ports' representative on federal, state and local advisory committees where he served on numerous environmental committees, including the National Academy of Sciences Advisory Committee on Coastal Science Policy.

Mike McCoy, D.V.M.

Mike McCoy, D.V.M.

Growing up in Boulder, Colorado, Mike McCoy got an ideal start on a life compatible with the natural world around him. His studies led him to a degree in veterinary medicine. He worked with bighorn sheep in Anza Borrego for the San Diego Zoological Society, and later with the Society's California condor recovery program. When he moved to Imperial Beach, California, Dr. McCoy helped to initiate the effort to establish the Tijuana Estuary and South San Diego Bay as federal preserves. As a member of the California Marine Life Protection Act South Coast Commission, he helped to establish a new system of marine protected areas for Southern California.

Wallace J. Nichols, Ph.D.

Wallace J. Nichols, Ph.D.

Dr. Nichols is a Research Associate at California Academy of Sciences and co-founder of WILDCOAST. He is the author of the New York Times bestseller Blue Mind. He has authored and co-authored more than 50 scientific papers and reports. He has been featured on various media organizations, including NPR, BBC, PBS, National Geographic, Animal Planet, Time, Newsweek, GQ, Outside Magazine, Fast Company, Scientific American and New Scientist. Nichols earned his B.S. degree in Biology and Spanish from DePauw University, a M.S. of Environmental Management in Environmental Policy and Economics from Duke University's Nicholas School of the Environment, and his Ph.D. in Wildlife Ecology from the University of Arizona's School of Renewable Natural Resources where he received a Marshall Fellowship and a Fulbright Fellowship.

Jeff Opdycke

Jeff Opdycke

Jeff is the Associate Director of Conservation Programs at the San Diego Institute for Conservation Research. A native San Diegan, Jeff grew up at the desert, beaches and lagoons of San Diego County and developed a strong interest in marine biology. As a former United States Fish and Wildlife Biologist, he helped manage southern sea otter populations and California condor recovery in Ventura. In 1994, Jeff joined the Zoological Society of San Diego to expand the San Diego Zoo's wildlife and habitat conservation efforts. Jeff has served in the role of advisor or board member to several conservation NGOs, including nine years on the WILDCOAST Board of Directors.

Jess Ponting, Ph.D.

Jess Ponting, Ph.D.

Jess Ponting, Ph.D., is an Assistant Professor in the Department of Hospitality and Tourism Management at San Diego State University. Dr. Ponting specializes in the use of sustainable tourism for community development. He has been particularly active as a researcher/consultant in equatorial Asia-Pacific, most recently as a member of the World Commission on Protected Areas, and as a consultant for Fiji's Tourism Master Plan. His areas of interest include sustainable tourism, surfing tourism, cross cultural interactions in tourism and volunteer tourism.

Michael Sutton

Michael Sutton

Michael Sutton is a social entrepreneur and conservation leader who serves as Vice President, Pacific Flyway with the National Audubon Society. He is a member of Audubon's National Leadership Team and oversees Audubon's conservation programs, including a $20 million budget and more than 100 staff in California, Washington and Alaska. In 2004, he founded the Center for the Future of the Oceans at the Monterey Bay Aquarium. He previously served roles at the David and Lucile Packard Foundation, World Wildlife Fund, United States Fish and Wildlife Service and the National Park Service.

Lorraine Yglesias

Lorraine Yglesias

Lorraine is the Director of Marketing Programs for the Monterey Bay Aquarium. Prior to working for the aquarium, she spent 20 years in the communications and entertainment industry in Los Angeles and San Jose. During her tenure in Los Angeles, Lorraine worked for independent television production and distribution companies, including Lorimar-Telepictures (later acquired by Warner Bros. TV) and the Hollywood Reporter where she helped develop the United States Hispanic and Latin American markets.