For the past 25 years, WILDCOAST has been on the frontlines of conservation—protecting coastlines, oceans,
wetlands, and wildlife across California and Mexico. What started as a bold vision has grown into a movement
grounded in science, community, and a deep love for the natural world. This timeline highlights some of the
milestones, partnerships, and wild victories that have defined our journey. As we celebrate our legacy, we also
look ahead with determination to keep fighting for the places that inspire us.
2000
WILDCOAST is founded by Serge Dedina and Wallace J. Nichols to protect coastal and marine ecosystems and
wildlife in California and Mexico.
2003
WILDCOAST partners with Maná, the world’s most popular spanish language rock band, to launch a sea turtle
conservation awareness campaign, reaching 100 million people and curbing the illegal sea turtle trade.
2004
The development of the Escalera Nautica, a network of marinas and megatourism projects on the Baja California
Peninsula, is halted.
2005
Laguna San Ignacio (450,000 acres), the last undeveloped gray whale breeding lagoon in Baja California,
Mexico, is permanently protected.
2007
COSTASALVAJE, WILDCOAST’s Mexico division is established. WILDCOAST helps to develop the 939,000 acre Bahia de
Los Angeles Biosphere Reserve in the Gulf of California, one of the world’s most important habitats for whales
and dolphins.
